Search Engine Optimization (SEO)

A good search engine ranking is essential to stand out from competitors and achieve good revenue.

The basis for this starts with proper documentation and good use of meta data.

But that is not all

The 3 Main Areas of SEO

1. OnPage SEO

Optimizations directly on your website:
Use keywords effectively (e.g. in titles, headings, texts) Set meta tags like title & description correctly
Technical structure: clean HTML, fast loading times, mobile optimization
Internal linking: sensibly connect pages to one another
Good content: helpful, up-to-date, unique

2. OffPage SEO

Measures outside your website: Backlinks: other websites link to your page (the higher the quality, the better)
Mentions on social networks Online reputation

3. Technical SEO

More in the background, but important:
Website speed (Page Speed)
Mobile optimization (Responsive Design)
SSL certificate (https)
Sitemap and robots.txt
Structured data (Schema Markup)

Why is SEO important?
More free visitors (traffic) Better visibility in search engines Long-term success – in contrast to paid ads

Tools for SEO
Google Search Console – Analysis & error diagnosis
Google Analytics – Visitor statistics
Yoast SEO (for WordPress) – OnPage optimization Ahrefs / SEMrush / Ubersuggest – Keyword research, competitive analysis